Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
The project
Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.
We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.
The Nor’Easter is our latest addition, inspired by seafarers tales and of
“Here be dragons” we took our inspiration from maps of old.
The project
Brand identity
Visual assets
Imagery
Graphic language
Branding and collateral
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
I am a specialist, non-specialist.
I decode complexity into simplicity and simple into beautiful.
I tell brave stories and build meaningful brands.
Brave by design and human by nature.
Telkom South Africa
Brand identity, visual language, typography, signage, retail space and illustration
Agency: Framework
Telkom is South Africa's oldest fixed line operator. Framework were asked to refresh the brand from top to bottom. The Telkom Button Identity was still well received but Telkom had become so much more than a telecoms provider. In a world of connectivity, data, gaming, streaming video and home users. The Telkom brand needed to live up this offering both internally and externally.
We tapped into this new future with the brand strategy "Tomorrow Starts Today" Telkom creates the platform, you live life in full digital.
The illustration style uses exageration and hyperbole to emphasis the product features and offerings. The loose, fluid illustrations and larger than life characters, objects and landscapes allow Telkom to deliver on their brand promise of “tomorrow starts today” Anything is possible in Telkom’s brave new world.
The result is a user friendly, engaging brand. The consumer at the heart, technology at your fingertips. Telkom the enabler, you the creator. This Framework was rolled out successfully across all communication, digital and retail spaces.
telkom.co.za
