Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
The project
Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.
We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.
The Nor’Easter is our latest addition, inspired by seafarers tales and of
“Here be dragons” we took our inspiration from maps of old.
The project
Brand identity
Visual assets
Imagery
Graphic language
Branding and collateral
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
​
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
​
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
​
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
I am a specialist, non-specialist.
I decode complexity into simplicity and simple into beautiful.
I tell brave stories and build meaningful brands.
​
Brave by design and human by nature.
Award-winning, strategic Creative Director specialising in brand identity, brand world and brand strategy. Creating integrated visual identities and design systems across graphic, digital, motion and three-dimensional space. Creativity is hard to harness. It needs a leader to ignite a spark for the creative team and a trusted partner to make strategic sense for the business. Part art, part science.
Experience
VCCP
Integrated Agency
of the Year
Global Independent Agency of the Year
Hunter Design
Pulse Creative
Framework Design
FCB
TBWA
BBDO​
Recognition
Creative Pool Judge 2024
Drum Roses Juror 2023
​
2 x Transform Awards
6 x Marcom Platinum Awards
1 x Marcom Gold Award
5 x Creative Pool Awards
1 x Drum Finalist
3 x FSForum Marketing Awards
3 x Loerie Finalists
Sector
Telecoms, Fintech, Luxury Destination & Luxury Leisure, Corporate, B2B, FMCG, Arts, Education, Beverages, Healthcare, Heritage, Sport, Packaging, Pharmaceutical, Interiors, Tourism & Travel.
Contact
Paul Vosloo
pauljohnvosloo@gmail.com
07541 511 337
@paulvosloo

Hello.

Here are seven things you should know about my design thinking.
The secret sauce that shapes what I see and how I decode and create. Design principles for life and beyond.

The best studios are filled with humour, creatives are masters of observation and seeing the invisible. Laughter is the secret weapon but Einstein said it best “Play is the highest form of research”

Design boils your tea and moves you from A to B, it plasters the tube walls and gets you to your departure
gate on time. Design changes the way we interact, how we communicate, how we listen to music and
what we wear. It builds tribes and cult followings. Design is everywhere. Part art. Part science.

All decisions are made through an emotional lens. Without emotion even the best proof points are
reduced to drying paint. A gun powder spark sent a steel rod through the brain of Phineas Gage.
He survived and lived a productive life but couldn’t make any logical decisions. Turns out the steel
rod had pierced the part of his brain that controlled emotion.

Design allows you to be a creative polymath. Starting out on a project where you think you know
the answer is miserable. I’m a life-long learner with a penchant for rabbit holes. A writer, dreamer
and designer, a thinker, observer and connector, an artist, creator and maker, with an ego that would
fit in my pencil case.

Fear is where the growth lies, or the start of a cool story. It leads you to new answers and disruption.
It starts from a place of discomfort. Nothing new or category defining starts at safe. Fear heightens
the senses and creates creative tension. It drives the project forward and leads to unexpected magic
and serendipity.

Set your intention to create the extraordinary, but allow for mistakes. They bring spontaneity,
a sense of humanity, and a sense of magic. Mistakes open you up to serendipity and chance.
But don’t leave it to chance…plan for magic. Create the environment and allow it to flourish.
Too much structure creates conformity.
