Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
The project
Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.
We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.
The Nor’Easter is our latest addition, inspired by seafarers tales and of
“Here be dragons” we took our inspiration from maps of old.
The project
Brand identity
Visual assets
Imagery
Graphic language
Branding and collateral
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
I am a specialist, non-specialist.
I decode complexity into simplicity and simple into beautiful.
I tell brave stories and build meaningful brands.
Brave by design and human by nature.
iSimangaliso Wetland Park
Brand identity, visual language, strategy and digital
Agency: Framework
iSimangaliso is a 320 000 hectare wetland park containing three major lake systems, eight interlinking ecosystems, 700 year old fishing traditions, most of South Africa’s remaining swamp forests, Africa’s largest estuarine system, 526 bird species and 25 000 year old coastal dunes.
It was first visited in 1250 by Arab explorers, then inhabited by the Tsonga people moving South on the continent. Inhabited in 1670 by the Dutch and finally in 1822 by the British. They officially annexed the area in 1895 to stop the boers getting to the coast and a setting up a northern port. After Shaka Zulu was assassinated his right hand man Jeqe fled to avoid a similar fate and arrived at the wetland and proclaimed “I have seen the miracles and wonder.
But it was only in 1999 that Nelson Mandela officially renamed the park iSimangaliso place of miracle and wonder. He said at the time. “The Wetland Park must be the only place on the globe where the oldest land mammal (the rhinoceros) and the world’s biggest terrestrial mammal (the elephant) share an ecosystem with the world’s largest fish (the coelocanth) and the world’s biggest marine mammal (the whale)”.
Our challenge
Combine the miracle and wonder of the ten jewels or biospheres, a working park with a few hundred thousand visitors a year and a living park with indigenous people subsistence farming. Turn that into a distinctive brand mark that celebrated the rich culture and people of the region - The Zulu culture. A culture rich in stories and fables, describing places with idioms
and legends. The identity had to honour that.
We drew from the rich fauna and flora of the region. The strong geometric shapes of the Zulu culture. The Fibonacci principle or golden ratio so abundant in nature and enclosed it all in a diamond shape representing the 10 jewels that make up the park.
The goal, a living experience brand with the park as the hero.
To create the logo we took inspiration from the indiginous Zulu culture, incorporating angular graphic shapes common in their design language. We borrowed from nature, using the Fibonacci principle and the wonder of ratio in fauna and flora. The diamond holding shape, a reference to the parks 10 jewels. It was completed using a grid system based on the greater than symbol. iSimangaliso is more/greater than the sum of its parts.
iSimangaliso is an experience brand, revealing and navigating the wonder is far more important than branding the space.
isimangaliso.com