Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
The project
Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.
We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.
The Nor’Easter is our latest addition, inspired by seafarers tales and of
“Here be dragons” we took our inspiration from maps of old.
The project
Brand identity
Visual assets
Imagery
Graphic language
Branding and collateral
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
I am a specialist, non-specialist.
I decode complexity into simplicity and simple into beautiful.
I tell brave stories and build meaningful brands.
Brave by design and human by nature.
Goalsfirst
Strategy, brand identity, visual language and digital
Agency: Teamspirit (VCCP)
GoalsFirst is an innovative investment management boutique. To differentiate Goalsfirst in the investment sector we created a human brand. Speaking delicately, conscious of context and fragility. We used the positioning of “Unite priorities, purpose and performance” and crafted the brand expression around the idea “built by storms”
We created a set of brand assets including a new logo, animations and a range of collateral using a visual palette of spaces and places built by time, weathered and strengthened through storms. This provides designers with a toolkit to build anything from pitch decks to social media posts and ads.
At the heart of the identity is the exclamation mark and little blue dot. It solidifies the Goalsfirst mantra of impact and excellence.
The minimalist wordmark is complemented by a set of geometric diagrams, a bespoke graphic language which tells the brands unique story - analytical by design, human by nature.
“Finance is always a combination of people and money, never one without the other.” Alex Struc, Founding partner and COO
A powerful statement. Now with a powerful brand to match.
Drum Chip Shop Brand Identity Finalist 2020
Creative Pool Corporate Identity Finalist (In book)
Marcom Platinum Award - Brand Identity 2020
goalsfirstim.com
