Brand identity, strategy, visual language and collateral (pitch)
Agency: VCCP ROAR

True engineers are obsessed with measurement – quantifying, calculating, questioning. Robeco don’t just measure the obvious. They study every detail to add depth and dimension to their analysis. Measurement fuels performance, allowing us to craft unique solutions. It is the springboard that enables the leap to alpha. The idea uses the tools and aesthetics of applied mathematics, with a look and feel that’s centred around a powerful symbol:The Robeco Scale.

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We’ve used the mathematical language of engineering and architecture: large numbers, lines separating content, a structured grid to hold imagery and messaging. Much like quantitative research and rigorous thinking, the system is focused on bringing order, precision, and innovation.

The rectangular device is an evolution of the light bar and Robeco E. As a graphic device it shows how we measure, view and amplify the world around us and that our solutions are tailor-made for clients. Robeco’s research is expansive, so the Scale is too. It adapts to different environments and media formats. Highlights, houses and holds messaging and images. An ownable brand asset allowing Robeco’s most valuable brand to shine.