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Orbyt

Brand identity, visual language and illustration
Agency: VCCP

We use technology every day, but we are inherently a human brand. After all, there are emotions in payments.  

Purchases are often driven by wants and desires, and even in the potentially cold world of billing and payments, we’ve found a way to keep connection alive in a seamless and infinite flow. We work for our clients and their customers. And it’s this that drives us – not the movement of money.

The creative expression focuses on the art of motion. Built from manoeuvrable organic shapes, it represents the ebb and flow of smooth exchanges, keeping things moving positively. It’s this infinite motion that also reinforces our effortless combination of modern technology and human interaction.

The identity is built around a responsive mobius strip and warm, human colour palette. The revolution and seamless infinity loop reinforce the idea of renewal from payment to collection. The perpetual energy needed business. A flexible solution that morphs and maneouvres around changing business obstacles. Organic and playful with soft edges, the icon magically rotates in an infinite loop.

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