Together with Circus we set out to rebrand all brand touch points from retail stores to in-store communication and furniture. We designed furiture and fittings that told a new brand story and changed the mobile landscape in Kenya from Orange to Turquoise.
Turquoise statement card reading: Telkom Kenya was Kenya’s first telecommunications provider. The new identity blends the heritage of Telkom Kenya with today’s cutting edge technology and a great new promise
Strategy triangle on yellow: Human truth — more Kenyans are moving into urban environments, looking for a single platform to accelerate their lives, both physical and online; Market truth — far from the Masai Mara landscapes, the brand is anchored in an urban environment to engage younger generations; Brand truth — telecoms provide more than a mobile connection, spanning education, business, entertainment and payments. At the centre: Connecting the people that make Kenya move
Turquoise board with oversized yellow chevrons, reading: Tapping into its heritage, Telkom is stepping into a bold new future — Moving with you
Hero image: a runner in black kit with yellow side stripes sprinting past a turquoise geometric painted wall, with the yellow chevron device and the Telkom logo set to the right
The Telkom logo in both colourways: white italic wordmark with yellow chevrons on turquoise above, and turquoise wordmark with turquoise chevrons on yellow below
Old and new logo side by side: the previous Orange mark, a white lowercase wordmark on a solid orange square, next to the new Telkom mark in white italic on turquoise with two yellow chevrons rising from the K
Campaign collage framed in yellow: three women laughing over a pink phone in printed Kenyan dress, a man in profile with chevrons shaved into his hair holding a gold phone against magenta, and the Telkom Moving with you lockup on turquoise chevron panels
The Telkom Kenya website on a tablet against yellow: Corporate Social Investment and Career at Telkom panels over portraits, each with a yellow chevron and a magenta Discover Now button, above a newsletter sign-up
Three phones on turquoise showing the Telkom mobile site: the handset shop and About Telkom panel, the main navigation with Mobile, Enterprise, About us, Carrier Services and The Shop in yellow, and the telkom_ke Instagram profile with 25.8k followers and a grid of chevron-framed posts
A full campaign wall on yellow: dozens of social posts for data bundles, Mambo 999, Freedom Friday, T-kash and 4G offers in turquoise, magenta and yellow, with a column of Telkom Kenya tweets down the right
Three Telkom Kenya tweets on yellow: the third #FormNi50 winner with a yellow Toyota, the #FutaBundles match-day offer for the Netherlands versus Argentina game, and the #SemaYote minutes bundle
Retail furniture and fittings: renders of a turquoise and yellow branded kiosk, a wall bay with chevron-shaped counters and turquoise stools, staff in branded polo shirts at a yellow chevron desk, a street kiosk render, the chevron device shown evolving from the old grey and red mark to the new outline form, and an Enterprise desk in yellow
Store interior render: a long turquoise service counter beneath numbered yellow and turquoise offer posters, rows of handsets on white wall panels, grey waiting seats, a yellow chevron information kiosk and a magenta portrait lightbox by the entrance
Brand summary grid: the logo on turquoise, the turquoise, yellow and magenta palette, Lato typography set as ‘Moving with you’ on yellow with an alphabet and numerals, a portrait with chevrons shaved into the hair, the mobile site, the Mambo 999 data offer, a retail counter render, and a woman listening to music at a clothing stall
Telkom Kenya brand film: a sign painter brushing the yellow X across a turquoise wall on a Nairobi street, cut with city life and the new identity in use
