Atelier Vosloo

Here be dragons.

Outcome

Sales up 40% and volume up 55%, with the range now in its 20th production batch.

Agency

Atelier Vosloo

Sector

Drinks

Scope

Brand identity Strategy Illustration Logos Packaging

Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.

We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.

The Nor’Easter is our latest addition, inspired by seafarers tales and of “Here be dragons” we took our inspiration from maps of old.

Three Durban Brewing Co. bottles on a bar counter — Nor’Easter New England IPA in front, its copper-on-black label carrying a blue line-drawn storm god, with Amber Jack amber ale in blue and Hot Blonde blonde ale in gold behind
Three Durban Brewing Co. bottles on a bar counter — Nor’Easter New England IPA in front, its copper-on-black label carrying a blue line-drawn storm god, with Amber Jack amber ale in blue and Hot Blonde blonde ale in gold behind
A bartender pulling a glass at a polished tap tower fitted with Hot Blonde, Nor’Easter and Amber Jack badges, each keeping its own colourway — gold, copper and blue
A bartender pulling a glass at a polished tap tower fitted with Hot Blonde, Nor’Easter and Amber Jack badges, each keeping its own colourway — gold, copper and blue
A scatter of Durban Brewing Co. beer mats — Nor’Easter in black and copper, Amber Jack in blue, and the dlb roundel reading Durban Brewing Co., Genuine Handcrafted Beer, Estd 2014
A scatter of Durban Brewing Co. beer mats — Nor’Easter in black and copper, Amber Jack in blue, and the dlb roundel reading Durban Brewing Co., Genuine Handcrafted Beer, Estd 2014