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Magnetic Flux Energy

Brand identity, strategy, visual language and collateral
Agency: FRAMEWORK

A green energy solution providing a cost effective, sustainable source of energy for private, commercial, and industrial needs. This ground-breaking technology is based on a mechanical armature that is continuously turned in an electromagnetic field to produce energy in what is described as a “continuous energy magnetic motion”.
The device does not require fossil fuel to generate or provide energy or electricity.

To create the logo I used strong vertical and horizontal lines, opposing forces caught up in never ending dance, drawn together as opposites. An adaptable mark at the core of the design language, ensuring a strong visual consistency. We looked at the spaces and environments that would remain untouched through non-evasive green energy. Wild corners of the world that could otherwise become factory real estate.

Copyright © Paul Vosloo 2025
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