Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
Durban Brewing Company
Brand identity, visual language and illustration
Agency: Atelier Vosloo
The project
Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.
We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.
The Nor’Easter is our latest addition, inspired by seafarers tales and of
“Here be dragons” we took our inspiration from maps of old.
The project
Brand identity
Visual assets
Imagery
Graphic language
Branding and collateral
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Goalsfirst
GoalsFirst is an innovative boutique asset management company that creates personally tailored investment strategies.
We were tasked with creating the brand from the bottom up, positioning, brand strategy, identity and visual assets.
Positioning them as a trusted boutique for high end family offices. The highlight of the logo is the exclamation mark (dot).
It embodies the idea of impact and excellence. We created a visual palette of spaces and places built by time, weathered
and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw
unpredictable power of the sea. We developed a bespoke graphic language to tell our unique story.
Analytical by design, human by nature. Finance is always a combination of people and money never one without the other.
These wild spaces and volcanic rock the perfect backdrop for a contemporary, luxury brand.
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Wealthtime
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
Goalsfirst
Brand identity, visual language, strategy and digital
Agency: Teamspirit
I am a specialist, non-specialist.
I decode complexity into simplicity and simple into beautiful.
I tell brave stories and build meaningful brands.
Brave by design and human by nature.
9Wood wooden ceilings
Brand identity, strategy, visual language and collateral
Agency: VCCP
Architects face pressure on all fronts when selecting materials, and don’t want to compromise. They rely on personal support from suppliers and partners. Competitors in the wood manufacturing space are promoting full custom products or speed and standardisation, while missing the passion and personal touch. 9Wood has a heritage and dedication to delivering customisation on spec and at speed through a people centred approach. 9Wood approached us to create a refreshed brand identity, brand narrative and brand world to own the “Custom Fast” category to create a holistic service ethos.
Building on the equity of the heritage 9Wood brand, we created a modern identity fit for purpose both on and offline. The refreshed brand identity included redefining the brand narrative, messaging house, visual identify and the creation of a bespoke hero visual.
9Wood’s name is inspired by architectural specification terminology, and we maintained this association through our redesign of the number 9 logo. The logo is paired with a lowercase, sans serif typeface with humanist characteristics. The warmth of wood is represented by our orange brand colour - the orange symbolising warm wooden tones, affected by light and shadow. We further reinforced the number nine and custom specifications with an adaptable logo that showcased the variety and choice offered by 9Wood.
We elevated 9Wood’s purpose so that it better captures their mission to create a world where more spaces and lives are enhanced by custom wood ceilings that architects can depend on. We also evolved their positioning line and brand essence of “custom made fast”. The new brand was rolled out across multiple assets both on and offline.
WHY A WOODEN ROCKET?
The new brand included a visual hammer, a rocket, to emphasise the “Custom Fast’ offering even further.
Rockets are visually striking and instantly recognizable symbols, helping 9Wood instantly stand out from
competitors and make a lasting impression on customers.
Rockets are associated with speed, excitement and efficiency, making them a perfect symbol for delivering custom-made ceilings quickly. Rockets also represent cutting-edge technology and innovation. 9Wood use advanced techniques and processes to create and deliver custom-made ceilings efficiently and effectively.
Marcom Platinum Award - Brand Identity 2024
