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University of Pretoria

When asked to re brand the University of Pretoria, we new it was as much about embracing our past

as looking to the future.The landscape is changing in South Africa, we use multiple languages

and come from very different backgrounds.

The brand positioning of ‘Make Today Matter’ is truly the epitome of making every day count.

We created the window of opportunity to frame this moment. While we create a better tomorrow,

always remember your past. In 2015 UP celebrated 250 000 graduates.

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